Arata, a Delhi-based personal care startup that sells nature-derived, vegan and chemical free unisex skin and hair care products, announced it has raised $1 million in pre-Series A funding round from Nikhil Vora (Founder and CEO of Sixth Sense Ventures) and Rohan Vaziralli. Existing investor DSG Consumer Partners also participated in the funding round.
The startup plans to use the funds raised to create brand awareness, R&D, new product launches, along with marketing and building inventory to cater to the increasing personal care products demand.
Founded in 2017 by Dhruv Madhok and Dhruv Bhasin, Arata creates safe toxin-free skin, hair, and oral care products, using plant-based ingredients. Arata claims that it uses waste plastic from oceans and landfills across the globe, and sanitises, melts, and remoulds the plastic into Arata packaging.
Commenting on the investment, Nikhil Vora said, “One of the biggest themes to play out in India is wellness in everything that a future consumer will look out for. Arata can potentially be a path breaker here with its ethos lying in 100 percent natural, plant-based, chemical-free products, which are good for all. I believe that in a cluttered personal care category, they have cracked the right code.”
Speaking about the fundraise, Dhruv Madhok and Dhruv Bhasin, said, “Our revenues have grown 2x in the past seven months. Consumers today speak the language of sustainability, inclusivity, honesty, and transparency. They are forming new habit patterns and are choosing responsible brands that are not only healthy and effective but also have a positive impact on the environment. The fundraise will help us scale as we aim to become a global voice with our unique product offering.”
Earlier in 2019, Arata raised Rs 3.5 crore in a seed round led by DSG Consumer Partners, AngelList India and Rajan Raghavachari, former personal care research and development director at Unilever.
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