EcoCart, a climate and sustainability-focused e-commerce enablement startup, has closed $3M in Seed funding led by Base10 Partners’ Chris Zeoli. The round includes participation from Sugar Capital, Brian Sugar’s early-stage venture fund, as well as several strategic angel investors including Jamie Sutton (creator of Shopify Plus), Ben Jabbaway (Founder and CEO of Privy), Rich Gardner (VP of Global Strategic Partnerships, Klaviyo), Kyle Hency (co-founder of Chubbies), Bryan Meehan (Chairman and former CEO of Blue Bottle Coffee), and Carly Strife (co-founder of BarkBox).
EcoCart was part of 500 Startups’ Batch 27 and plans to use the injection of capital to expand into new uses cases. It offers two core carbon offsetting products: an e-commerce plugin for merchants to offer a carbon neutral order option at checkout and a free-to-use Google Chrome extension that calculates the carbon footprint of users’ orders at over 10,000 stores and automatically offsets that impact by donating to independently verified carbon offsetting projects.
“We believe EcoCart is reinventing how brands interact with their customers while also managing and addressing their environmental impact at scale,” said Chris Zeoli, Principal at Base10 Partners. “EcoCart represents a solution that is helping reverse decades of harmful climate change. Base10 is proud to be partnering with the EcoCart founders as they continue to make carbon neutral shopping the new checkout standard for industries including retail, micromobility, food delivery, and more.”
“Climate change is real and it’s here and I’m always excited to see companies taking matters into their own hands to make a positive impact towards a carbon neutral future,” noted Dr. Zhi-Yong Yin, Professor of Environmental and Ocean Sciences at the University of San Diego. “The EcoCart founders’ dedication to transparency and selecting projects that will actually help mitigate damage done to the climate is admirable. I’m looking forward to seeing what real change they can make toward the fight for climate change. We should never underestimate the impact of little things people do for saving the environment.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.