EsseN Videri Media, engaged in lead generation and performance marketing within the iGaming industry, announced that it has acquired the affiliate website Guide2Gambling.in (G2G). The transaction includes all social media accounts, domains and affiliate accounts.
G2G operates in the Indian market and is a highly visited casino portal for rankings and reviews of online casinos, table and game guides. The company also provides players with live streaming on the platforms YouTube and Twitch.
As per the press statement, Guide2Gambling.in sales in the first two quarters of 2020 amounted to approximately EUR 50,000 with a profit margin surpassing 55%. The majority of the revenue comes from organic traffic under RS (rev share) agreements and the site is expected to generate a minimum of at least 2000 new depositing clients this year.
“I am extremely proud of acquiring G2G who launched as one of the first affiliate sites in the Indian market and are therefore a perfect fit for EsseN Videri Media. The transaction is the first in EsseNViderias history and in line with the company strategy to grow in the Indian market. With G2G we are strengthening our Share of Voice in India and the domain complements our existing portfolio. In parallel we are strengthening our organisation with the three Co-Founders who will join our management group and be a part of our daily operations. This will hopefully create synergies within the group and increase our current momentum,” says Mattias Bergehed, CEO at EsseN Videri Media.
“Esse N Videri has grown into the leading affiliate website for Indian players and I am thrilled that G2G will be a part of their network. I will still have an operational role in the site and the synergies will take G2G to the next level,” says Christopher Baude, CMO at Esse N Videri Media and Co-Founder and previous owner of Guide2Gambling.in.
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