Fitness tech startup Insane AI has said that it has secured $873K in the pi Ventures led seed round. LetsVenture, Founder and CEO of People Group – Anupam Mittal, Sameer Pitalwalla, SportzVillage founder Saumil Majumdar, CEO of GhostKitchens – Karan Tanna, and Arjun Jain – Faculty at IISc also participated in the founding round.
According to a statement, “Insane AI plans to utilise the funding to invest in product development and innovation, strengthen its tech team, and accelerate growth in the international market.”
Speaking on the investment, Anurag Mundhada, Co-founder, Insane AI, commented, “Mainstream fitness formats can become drab and don’t challenge or inspire people enough to really build a long-term habit of fitness. Our unique gamified workout format keeps users highly engaged and motivated to give their best during every session, allows them to monitor their progress, and keeps them committed to their fitness goals. Users that work out on our platform are encouraged to compete against themselves or with friends and can track their fitness metrics holistically. We have done a successful beta release and by the end of the year, we plan to launch across the globe.”
Shubham Sandeep, Principal, pi Ventures, added, “Digital health and fitness has seen a rising demand amidst the pandemic and is already a multi billion dollar industry. However, the at-home fitness experience is lacking, which is waiting to be disrupted by technological advances such as AI, AR, and computer vision. At pi, we like companies that fundamentally reimagine sectors on the back of disruptive technology and love the immersive, engaging, and sophisticated fitness solution developed by Insane AI. The founders themselves are experienced gamers and experts in deeptech, health, and fitness domains. We are impressed by the vision and execution shown by Anurag, Jayesh, and Sourabh, and look forward to partnering with them to make gamified fitness central to people’s lives.”
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