Ansira Partners, Inc., an independent global marketing services and solutions company, announced that the company has completed the acquisition of the CDK Global Digital Marketing Business, which has been rebranded as Sincro.
“The completion of the acquisition of Sincro further amplifies the breadth and depth of Ansira’s local marketing solutions, which is especially important today given the unprecedented change happening at the local level,” says Jay Dettling, chief executive officer, Ansira. “Sincro’s tagline is ‘local marketing, synchronized.’ That really resonates with me as we think about how we will work together to help support our clients. We look forward to a bright future for Sincro as they continue on their accelerated path of product development and services innovation as an Ansira company, sharing our passion for digital marketing technology solutions and services.”
“Our top priority today is to help our customers navigate the impacts of COVID-19 and that immediate focus does not change,” said Jen Cole, president of Sincro. “And we look forward to a strong future together with Ansira, partnering with our customers to deliver in-the-moment marketing that helps dealers maximize lifetime customer value, drive efficiency and performance across digital channels, and promote their brands, their way in their local markets.”
Sincro has a team of more than 175 representatives in the field to call on dealers in the market, dedicated to responsiveness and a consistent quality of service. Additionally, the company’s footprint in North America and India is focused on service and support around the clock, and expands Ansira’s global presence.
Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.
Ansira, the first integrated customer engagement agency, leverages superior marketing intelligence to build deeper, more effective relationships with consumers and the retail channel partners that engage them locally. Its clients include Coca-Cola, Domino’s Pizza, Ford, Rent-A-Center, Honda/Acura, Nestlé Purina, Microsoft, Wendy’s, Cisco and others.
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