Men’s innerwear brand XYXX has announced that it has raised Rs 30 crore in its Series A funding round. The round, led by existing investor Sauce.VC, saw participation from DSG Consumer Partners and Synergy Capital Partners.
Yogesh Kabra, Founder – XYXX Apparels Pvt Ltd, stated, “Developing better basics starts with fabric innovation and each of our fabrics scores on a range of performance and comfort parameters. Our products are designed to be gentle on the skin, eliminate all unwanted friction, and move with you. This level of attention to detail is in our DNA. Our mission is to challenge the status quo and strengthen our position as a proudly homegrown brand at the forefront of clothing technology for unrivalled comfort. In the last year itself, we have witnessed tremendous growth of over 300 percent as compared to pre-pandemic levels. We are happy to have found the perfect partners in DSG Consumer Partners, Synergy Capital Partners, and Sauce.VC to achieve the shared vision of reaching market leadership in the long term.”
He further said, “We are looking forward to building our brand narrative and community on the tenets of clarity, trust, and conversation. We want to build a world-class customer experience and make buying basics something men would look forward to rather than consider a chore. To craft clothing that ticks all the boxes of functionality, comfort and performance is our true north.”
“We aim to strengthen our physical presence in the country by 3X and have up to 15,000 retail points across the country in the next 12 months,” Yogesh added.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.