India’s growing short-video creator app, Josh, has announced an exclusive partnership with Mzaalo, which is a blockchain-based online video streaming app in gamified entertainment. Josh is an Indian short-video app to have tied up with Mzaalo, and the partnership will last for a year. With this deal, Josh’s 115 million monthly active users will be able to access Mzaalo’s exclusive content and also get an opportunity to engage with the brand, according to a statement.
Talking about the partnership, Umang Bedi, Co-Founder, Josh, said, “We constantly strive to deliver world-class, rich content experiences to our many million users on Josh and our partnership with Mzaalo is one such solid opportunity towards enabling them with an entertaining and rewarding experience. We have built Josh as a creator first, consumer-focused and content forward app, and this collaboration comes just at the right time helping us further design unique creative opportunities for our 115+ million userbase.”
Vikram Tanna, COO Mzaalo, said about the partnership, “We are very excited to partner with Josh and provide the Mzaalo experience to Josh’s over-100 million users. Our entertainment ecosystem democratises content access and values user’s time and attention. The partnership enables us to broaden our digital footprint by providing a unified experience to users with premium content and rewards. Mzaalo and Josh’s applications are both powered by cutting-edge technology. We are certain that this collaboration would be beneficial to both the platforms.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.