L Catterton, a global consumer-focused private equity firm, has announced that it has invested $25 million in Zenyum, a direct-to-consumer dental products brands. Existing Zenyum investors, including Sequoia Capital India, RTP Global, Partech, TNB Aura, Seeds Capital, and FEBE Ventures, also participated in the Series B round, which totaled $40 million.
“Fueled by aesthetic-conscious millennials, the affordable dental cosmetics market in Asia is growing rapidly, and Zenyum has the potential to become the regional champion in this category,” said Anjana Sasidharan, Head of Growth Investments for L Catterton Asia, who will be joining the company’s board. “Zenyum’s differentiated business model gives it a strong competitive advantage, and we are excited to partner with the founder management team to help them realize their growth ambitions.”
L Catterton’s current and past investments in the dental and consumer health space include Ideal Image, ClearChoice, dentalcorp, OdontoCompany, Espaçolaser, and 98point6.
“The team at Zenyum looks forward to working with L Catterton, leveraging the firm’s global expertise in brand-building as we aim to become the leading Smile Cosmetics business in the region,” said Julian Artope, Co-Founder and CEO of Zenyum. “With this investment, we can accelerate expansion across Asia, deepen our range of products, and further develop our technology stack to be a true partner to dentists while building a category-defining company.”
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