Axys Nutrition Products Pvt Ltd, a Mumbai-based nutraceutical company developing evidence-based nutrition and nutraceutical products, under the brand name Nutrova, announced that it has raised pre-Series A funding from DSG Consumer Partners. Financial details of the funding remain undisclosed.
Founded by Akshay Pai in 2013, Nutrova claims that its evidence-based nutrition products are designed to help obtain the proven benefits of high-grade nutrients in a simple and sustainable manner.
Akshay Pai, Founder and CEO, Nutrova said, “Our fundamental belief at Nutrova is that the right nutrition, if properly delivered, can enable everyone to take charge of their health. We’re excited to partner with DSG on this journey to develop the best products possible and to make them easily accessible as well. The resources from this funding will enable us to continue our research-driven product development as well as to scale our team and presence.”
Deepak Shahdadpuri, Managing Director of DSG Consumer Partners added, “As Indian consumers become more affluent, a larger share of wallet is spent on health and wellness. We believe that the evidence-based, clinical research centered approach adopted by Nutrova will be a very important purchase consideration for customers as awareness levels increase.”
The company said that its mission is to develop research-driven products that provide measurable outcomes for a variety of health goals, enabling individuals to take charge of their health. Its current portfolio includes products for skin and hair health, digestive health, fitness and vegan nutrition.
The company ships to consumers pan-India exclusively through its website and also has a retail presence in Mumbai and Bengaluru.
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