Pepper Content, a mediation platform that connects talented writers to organizations that require content, announced that it has raised $4.2 million in Series A funding led by Lightspeed India.
Angel investors that participated in the funding round include Upwork founder Beerud Sheth, Coinbase CTO Balaji Srinivasan, Unacademy cofounder Gaurav Munjal and AngelList’s Utsav Somani.
The company will use the funds to expand into new categories such as audio and video content and also into new geographies like Southeast Asia.
Founded in 2017, the startup brings together content creators and businesses on its platform, promoting freelance or gig careers for creators. Pepper Content says it has a base of over 30,000 content writers, graphic designers, language specialists and editors on its platform.
Pepper Content acts as a platform to get the best amongst a talent-pool of thousands of people without actually getting involved with them. The company claims that it is currently working with over 400 customers, including Amazon, Swiggy, Paytm, Max Bupa, Apollo Hospitals and Adobe among others.
“Our mission is to disrupt the entire content creation industry at scale and create a stronger, high quality, and more organised ecosystem for content creators,” said Anirudh Singla, cofounder and CEO at Pepper Content. “Imagine us being able to build virtual content teams for any company globally.”
“We are proud to partner with Anirudh and his team with a vision to use the Pepper market platform to enable any company around the world to source content on-demand, with high quality, and at scale,” said Dev Khare, partner at Lightspeed India. “Not only is every company a software company these days, but every company is a content company.”
Pepper Content claims that creators on its platform have produced over 100,000 pieces of content, and have earned over $400,000 in fees in the last two years.
–AN
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.