Zouk, a D2C lifestyle brand, announced it has raised $1.5 million in a pre-Series A funding round led by Stellaris Venture Partners, according to YourStory report. Manish Chowdhary and Karan Chowdhary, Founders of Wow Skin Science, and existing investor Titan Capital also participated in the funding round.
“We connected with Zouk Co-founders Disha Singh and Pradeep Krishnakumar some time last year. Later, with a recommendation from Mamaearth Co-founder Varun Alagh, which is our portfolio company, we had an interaction with the team,” says Rahul Chowdhri, Partner, Stellaris Venture Partners.
“Aside from the fact that it is interesting how they are building the company, the kind of customer love that they have is rare to come across. And that is what finally led us to invest in them,” he adds.
Zouk plans to utilise this funding in expanding its presence in India and new global markets like the US, Canada, Europe, and the Middle East, in addition to expanding its team in India.
“D2C is a massive opportunity. We need to break it down to tier-geography. Hit one geography first, make a playbook for ourselves, and then expand to different geographies. The geographies we are targeting now, we have already done bespoke orders and have been testing waters there. Our first milestone is to scale Zouk to a 100 crore brand in the next couple of years. We then want to chart the path to hitting Rs 1,000 crore in the next few years,” Disha adds.
Earlier in January 2021, Zouk had raised a seed round from Titan Capital, Beardo Founders Ashutosh Valani and Priyank Shah, and Mamaearth Founders Ghazal Alagh and Varun Alagh.
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