Health and fitness-focused food platform based in Silvassa MYFITNESS has announced that it has secured around $1 million in 9Unicorns led seed round.
Co-founders of Beardo – Ashutosh Valani and Priyank Shah, Arjun Vaidya (Founder, Dr.Vaidya’s), along with Sharad Jain and Shreyans Jain also participated in the funding round.
An official statement informed, “MYFITNESS will deploy the funds to increase its sales and marketing efforts and also launch new products. It is also looking to expand its team and develop system frameworks to reach a milestone of Rs 100 crore ARR.”
“With the pandemic increasing focus on a healthy lifestyle and nutrition, the health food segment in India is bubbling up delightfully. With a strong focus on world-class quality and taste in all our products, we are a strong wicket for stellar growth. While others celebrate funding, we view it as a responsibility towards our investors and the customers who believe in us and the brand,” said Mohammad Patel, Co-founder and CEO of MYFITNESS.
Rahil Virani, Co-founder and CMO, MYFITNESS, added, “Despite being from a small town, we always believed in our vision of creating a world-class brand with the cleanest and nutritionally balanced products… We are quite excited and overwhelmed with the fact that it (MYFITNESS Peanut Butter) is India’s first Peanut Butter brand to have received funding from India’s top accelerator fund and veteran D2C founders.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.