NP Digital, a global leader in end-to-end performance marketing, unveils its newest European office in the Netherlands under the leadership of Joris Garritsen as managing director.
The agency, which has opened four other offices in Europe this year, brings a suite of performance marketing solutions to Dutch brands. Solutions in the region are tailored to growth and performance in a market influenced by artificial intelligence and increasing limitations on user data tracking, as per the statement.
Garritsen brings more than a decade of industry experience in business strategy, media planning, technology innovation, and digital transformation to the role. The results-driven executive previously held leadership roles in data and technology at choreograph (formerly GroupM/WPP) and digital transformation at MediaCom.
“This year, we have heavily invested in bringing digital marketing solutions to European brands, with the Netherlands being a natural next step under the leadership of Joris, who is extremely well-versed in the Dutch digital transformation landscape,” said Mike Gullaksen, CEO of NP Digital. “As more Dutch brands develop digitally and adjust to new technology and data limitations, they will have a strong partner in us to innovate and aid in that transformation.”
In a world where artificial intelligence plays a vital role in future-proof marketing, NP Digital’s Dutch SEO and performance solutions will prioritize integrating AI, adapting strategies to ongoing AI platform changes, and creating standout visibility. Recognizing increasing complexities with data privacy and user-level identification, the Dutch approach leans into organic keyword strategies to strengthen marketing growth. This approach is particularly beneficial for e-commerce brands that have felt the impact of reduced data access, according to the statement.
“The company’s growth is remarkable. The digital media landscape has become so diverse that the need for experts to tackle specific challenges is increasing, and that’s where NP Digital excels. The agency and its tools operate based on an ‘AI-by-Design Principle,’ and its entrepreneurial spirit is truly inspiring,” noted Garritsen.
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