Organic brand Juicy Chemistry has announced that it has received strategic investment from Spring Marketing Capital via their ‘Skin in the Game’ Fund.
“Juicy Chemistry plans to strengthen its brand narrative with this strategic investment,” said a statement.
Speaking on the announcement, Megha and Pritesh Asher, Founders of Juicy Chemistry, said, “We are elated to announce our partnership with Spring Marketing Capital. The management team at Spring boasts of deep experience and expertise in marketing and scaling D2C brands. We, at Juicy Chemistry, are looking forward to leveraging Spring’s vast experience and expertise to help us build a formidable brand. We’re very excited about the journey ahead and look forward to working with Spring Marketing through this strategic partnership.”
Raja Ganapathy, Founding Partner at Spring Capital added, “Megha and Pritesh have created an amazing range of skin care products using the best that nature has to offer and have done so with rigour, research and a strong sense of doing the right thing for the consumer. Not treating ‘natural’ and ‘organic’ as mere buzz words, they have ensured none of their products contain any synthetic additives or preservatives. We hope to help Pritesh and Megha build a brand that does justice to the wonderful products they have created. We are super happy to be partners with Verlinvest once again through this investment. They have been great supporters of the Spring purpose – to partner with founders and build the brands of tomorrow – and have been a constant source of encouragement and guidance as we build out our unique fund.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.