Private equity investors invests $315 million into Firstcry

Online Baby and Kids Store – FirstCry has raised $315 million from a consortium of private equity investors – ChrysCapital, TPG, and Premji Invest.

Founded in 2010 by Supam Maheshwari and Amitava Saha, Firstcry is now valued at around $1.9-$2.1 billion with the recent investment.

Some of the brands available on FirstCry.com include Chicco, Graco, BSA, Johnson & Johnson, Medela, Pigeon, Fisher – Price, FunSkool, Lego, Disney & Barbie. Customers can avail benefits of free Shipping as well as CoD(Cash on Delivery) on purchase from the website.

The Pune-based baby products marketplace has previously raised $296mn (approx 2120Cr) in Series E funding from Japanese conglomerate Softbank’s Vision Fund.

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Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of  economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.

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