Kapture CX, a customer support platform for enterprises, has raised $4 million from India Alternatives, a private equity fund, according to ETtech report.
The Bengaluru-based startup has been expanding on-ground operations in five countries: the US, the UAE, Indonesia, Saudi Arabia and India.
The company last raised funds in July—a $4 million round led by venture capital firm Cactus Venture Partners (CVP).
The latest infusion will be used to push Kapture’s generative artificial intelligence (Gen AI) capabilities and strengthen its footprint across India as well as global markets, the company said in a statement.
Having crossed a 1,000 customers from 19 countries, the company is planning to add 100 more employees next year, the statement added.
“We are experiencing tailwinds across the large and global enterprise segment that has made us capitalise on Gen AI capabilities. We are confident that a value added and relationship oriented partner like India Alternatives will help us bolster our position as a leading SaaS player across India and global markets,” Vikas Garg, cofounder of Kapture CX said.
The company was founded by Garg, Sheshgiri Kamath and Pearl Tewari in 2014.
India Alternatives Investment Advisors is a mid-market, domestic private equity firm. Private equity firms have played an active part in startup funding this year. Earlier this month, ChrysCapital acquired a 75% stake in ProHance Analytics, a Bengaluru-based business-to-business software-as-a-service platform offering workforce analytics and operations enablement.
“Kapture is well positioned to capitalise on this opportunity due to Shesh (Kamath) and Vikas’ excellent leadership, customer orientation and ability to leverage Gen AI capabilities to provide a customised solution at scale,” said Shivani Bhasin, founder and chief executive of India Alternatives.
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