Samosa Singh, a Bengaluru-based food startup, announced that the company has raised $2.7 million in a Series A round of funding led by She Capital. The round also saw participation from other investors that include Fireside Ventures, Equanimity Investments, AL Trust, and Japan-based AET Fund.
The company will use the funds to scale up its operations and production capabilities. Samosa Singh has plans to expand its business to further their reach into multiple cities and also launching their cloud-kitchen model.
“We currently have an average size of 10,000 orders a day, and looking to push the capacity to over 25,000,” says Nidhi Singh, Co-founder, Samosa Singh. She added, “Samosa Singh was born from a simple realisation – in India, leisure time and snack foods are both inextricably linked to the country’s cultural fabric. And what food better exemplifies our country than the versatile samosa. Through Samosa Singh we’ve found a way to strengthen this bond, and by positioning ourselves as leaders in the under-penetrated and fragmented gourmet snack market are poised for immense growth.”
As per a press statement, Shikhar Veer Singh, Co-founder and CEO, said, “Passion for our product drives everything we do, and we’re thrilled to have found a set of partners whose ideals align with ours. Their backing and experience will allow us to expand our presence pan-India and increase our production capacity manifold, enabling samosa lovers across the country to experience the change.”
In 2019, Samosa Singh entered into strategic partnerships with multinational retailers for the launch of its ready-to-eat and ready-to-cook samosa ranges. Samosa Singh recently opened its flagship outlet at Bangalore International Airport.
Anisha Singh, Founding Partner, She Capital said, “As our first investment , Samosa Singh led by Nidhi is a great embodiment of this vision. What excited us about them is the unique insights & innovation that Nidhi & Shikhar bring to one of the most consumed snacks in the country. Building on technology, scientific research & key consumer insights without diluting the experience or quality for end users is what makes this brand a great bet.We’re excited to partner with them as we make Samosa Singh a house-hold name”
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