Shogun, an e-commerce experience platform, has announced that it has raised a $67.5 million Series C round of funding led by new investor Insight Partners, with participation from existing investors Initialized Capital, Accel and VMG Partners. This brings the company’s total funding to $114.5 million.
Shogun will use this latest funding to accelerate product development for Shogun Frontend. In addition, the funding will be used to rapidly scale go-to-market efforts across sales and marketing to meet growing demand.
“We’re continuing to see tremendous interest in headless commerce. In 2020, 61% of online retailers said they are leveraging it or intend to leverage it, and that number is rising,” said Finbarr Taylor, co-founder and CEO of Shogun. “Great shopping experiences define great brands, and having access to packaged headless commerce software is crucial. Historically, headless has been restricted to brands with the biggest budgets, or has been considered developer-centric, but we’re on a mission to democratize headless, empowering any brand to deliver exceptional experiences easily.”
“Our investment in Shogun underscores the market’s desire to see headless commerce become merchant-focused,” said Matt Gatto, managing director at Insight Ventures. “More brands want to be able to build headless progressive web apps in a low-code environment. Those on the forefront of e-commerce want to enable web teams to build truly unique, memorable shopping experiences. Shogun is well positioned to make flexible frontends accessible to brands in a whole new way, and we’re excited to be a partner in this journey.”
“Our traditional e-commerce platform was limiting our growth, so we made the decision to take our existing Shopify store headless with Shogun Frontend, and it’s been a game changer,” added Josh Nash, CMO at OneBlade. “After implementing Shogun Frontend, the results were dramatic — we saw a 579% increase in active product refill subscriptions, a 30.1% increase in average order value year over year, and an 83% decrease in page-to-page load time. No other changes we’ve made to our business have even come close to that kind of an impact in such a short period of time.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.