Social commerce startup, based in Bengaluru, WINDO has announced that it has raised $500,000 in Unicorn India Ventures led seed round. Prominent angels like CEO of Rapido – Aravind Sanka, CEO of Portea – Meena Ganesh, GrowthStory’s Srinivas Anumolu along with Vivek Bhargava also participated in the financing round.
“WINDO plans to use the funds for product development and to enhance the customer experience while growing and aiming to achieve product-market fit, and to also launch outside India regions,” an official statement informed.
Silus Reddy, Co-founder & CEO of WINDO, stated, “We want to act as a technology team for solopreneurs and small businesses and help them build their online store in under two minutes by helping them convert their Instagram page into an online store, all while keeping it affordable and flexible. We believe that anyone, anywhere should be able to start selling online easily and we are working towards the same.”
Bhaskar Majumdar, Managing Partner, Unicorn India Ventures, said, “Instagram has emerged as the most powerful social tool for internet consumers. Shoppers spend hours on Instagram to discover trends and products matching their preferences. We expect social commerce with a focus on Instagram to become a highly attractive segment in the next two years. At Unicorn India Ventures, we have always backed high potential startups.”
He added, “Our portfolio performance is an indicator of the unusual bets that we have taken. We believe WINDO is also a unique proposition as they are enabling and unlocking the potential of ecommerce by enabling small businesses to discover newer markets and increase their revenues as currently, most of the small business list on large marketplaces where revenues have been trickling in if not falling. WINDO is a solid alternative for online first and D2C small and medium brands.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.