Creator monetisation startup, TagMango has secured Rs 5.5 crore investment in the seed funding round. Y Combinator participated in the seed funding round along with Kevin Lin – Twitch Co-founder, XRM Media, Pioneer Fund and few angel investors from the UAE, the USA.
The funds raised by the startup in the fresh round will be utilised to boost its tech capabilities and with a specific focus on non-metro cities, to augment its creator base.
Divyanshu Damani and Mohammad Hasan, Founders of TagMango said – “Today, with access to the internet and smartphones penetrated across the nooks and corners of Bharat, anyone can dream to be a creator and curate a community. We, at TagMango, are on a mission to turn their dreams into an ambitious career, empowering them with content monetisation tools and a platform to foster lasting communities.”
They added – “With these funds, we are looking to build more and more features, hire top talent, and onboard the biggest creators that are in India and not just restrict ourselves to Tier-I cities but also Tier-II and Tier-III cities.”
The Mumbai-based content creator monetisation startup was founded in 2019. The startup claims that it has enlisted more than 3,000 organic creators in the soft launch. With over 100,000 following across social media platforms of 200 creators, around 50 creators enjoy a million-plus following, it further claims.
Speaking on the investment, Kevin Lin, Co-Founder, Twitch TV, said, “We’re drawn to the TagMango team’s passion for helping creators. They’ve created a flexible platform for creators of India to explore more personalised avenues to make a living based on each creator’s unique relationship with their community.”
-AK
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.