Tapcart, a mobile commerce platform that enables Shopify-powered brands to launch mobile apps, has announced that it has raised Series B funding of $50 million. The round was led by Left Lane Capital with participation from Shopify, SignalFire, Greycroft, Act One Ventures and Amplify LA.
“Tapcart is a true end-to-end sales channel built for marketers. You can engage mobile shoppers, create meaningful marketing promos and send them directly into lightning-fast checkouts. Customers want and expect unique, engaging, and personalized shopping experiences. This is why Tapcart exists,” said Tapcart’s CEO, Eric Netsch.
“We believe brands must be where their customers are, and today that means being on their phones,” said Satish Kanwar, VP of Product Acceleration at Shopify. “Tapcart helps merchants create mobile-first shopping experiences that customers love, reinforcing Shopify’s mission to make commerce better for everyone. We look forward to seeing Tapcart expand its success on Shopify with the more than 1.7 million merchants on our platform today.”
“Paid marketing channels have become ferociously competitive for brands, while end consumers have grown numb to incessant promotion emails. Tapcart provides e-commerce marketers the opportunity to engage their most valuable customers by owning a piece of real-estate on their mobile phones — this is further bolstered with push-notification campaigns. This technology has been attempted many times over the past decade. Tapcart is the first business we’ve seen achieve this vision in a reasonably priced, easy-to-use and still robust platform,” added Vinny Pujji, Managing Partner at Left Lane Capital.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.