Direct-to-consumer startup based in Bengaluru, WaterScience has secured an undisclosed sum of funding from Velocity.in.
The startup will use the fresh funds raised to develop new product and to augment digital marketing spends.
Co-founder Sudeep said, “We plan to use the funds from Velocity.in to acquire customers and build inventory. The first funding round helped us increase our revenues significantly despite the pandemic. We hope to take this number even higher and are targeting 35 crores this year with this round of financing.”
Sudeep added, “Non-drinking water accounts for more than 95 percent of our daily water usage. I was surprised to find no solutions in the market to enhance its quality. At WaterScience, we are bridging this gap by building high-quality purification systems. Our products tackle hardwater and chlorine which is a big problem in cities. They also help improve the efficiency of drinking water filters.”
He further said, “Prior to the pandemic, we used to generate around 5 percent of revenue via our own website while the remaining was via marketplaces like Amazon. Our focus was always to increase the website’s share of revenues, with the right digital marketing spends we have now successfully increased our website sales to 30 percent of online revenues.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.