Wisetack, a technology company that brings buy now, pay later to in-person services like home and auto repair, has announced a $45M Series B fundraise, led by New York-based global private equity and venture capital firm Insight Partners, with existing investors Greylock Partners and Bain Capital Ventures, among others, also participating in the round. This brings the total amount raised by the company to $64M since the company’s founding in 2018.
“In just a couple of years, Wisetack has become the go-to leader in embedded financing for home services, partnering with vertical SaaS leaders such as Housecall Pro and Jobber, who offer consumer financing to their customer bases of tens of thousands of home services professionals,” said Bobby Tzekin, CEO of Wisetack. “With this new influx of capital, we can continue to build the teams and resources necessary to expand faster into other service-based categories.”
“Wisetack has a differentiated platform for embedded BNPL that is purpose-built to address use cases that are both more complex and less well-served than e-commerce,” said Rebecca Liu-Doyle, Principal at Insight Partners. “The Wisetack value proposition is a true win-win-win—for partners, merchants, and consumers alike. With its exceptional product and experienced management team, it’s clear that Wisetack is primed for continued rapid growth.”
“Integrating Wisetack into our existing software was a quick and seamless process, and more importantly, has brought tremendous value to our customers.” said Laura Collinson, who heads Jobber’s Fintech business. “Wisetack has helped Jobber customers offer a better experience to homeowners, and become more competitive in the market. We’re proud to partner with Wisetack and together help small and medium-sized home service businesses be more successful.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.