Landbell Group, a provider of environmental and chemical compliance solutions has announced a joint venture with GreenForest Solutions – a sister company of BlackForest Solutions, one of Europe’s fastest-growing waste management consultancy firms.
The new entity – Landbell GreenForest Solutions Private – is a producer responsibility organization (PRO) which offers best-in-class EPR services for plastic packaging waste to brands in India, the statement said.
Christophe Pautrat, Head of Global Alliances, Landbell Group, said, “the new plastic waste EPR regulations are a game changer for producers, with new obligations and ambitious targets. With our proven track record and innovative solutions, we are thrilled to start our operations in India at the perfect time to guide all producers on their journey towards zero waste.”
Sebastian Frisch, Partner, GreenForest Solutions, said, “India is leading the current EPR implementation in Asia. With Landbell GFS, we are now bringing 20+ years of international EPR experience into the market – combined with a holistic sustainability approach that includes solutions for packaging design, sourcing, and closed-loop applications of recycled plastics.”
“We are proud that our PRO can play a role to develop a modern recycling infrastructure in India that also attracts investors, as envisioned by the Indian government when imposing an EPR regulation for the country.”
Saurabh Shah, Managing Director, Landbell GFS, said, “In the past decade, India has made significant strides in the right direction to tackle waste. The combination of fresh laws and a strong intent will be a catalyst for brands seeking professional services to meet their committed targets for reuse, recycling and use of recycled content as a part of overall EPR strategy and corporate reputation.”
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