Max Life Insurance Co. Ltd and YES BANK Limited, announced a 5-year extension to their strategic bancassurance relationship. Through this renewal of their bancassurance partnership both the companies will invest in building a digitally enabled ecosystem that will provide a seamless experience for customers in their financial planning and protection journey.
For the past 15 years, Max Life and YES BANK have been offering their customers a broad range of need-based products and services, deploying technology across the customer value chain to further enhance efficiencies and leveraging existing ecosystems to facilitate superior experiences for their customers.
Prashant Tripathy, Managing Director & CEO, Max Life, said, “We are delighted to extend our very successful partnership with YES Bank for another 5 years to protect the dreams and aspirations of lakhs of our customers and ensuring the fulfilment of their long-term financial needs and goals. We would like to thank YES BANK for this opportunity that rests on the principles of Trust, Integrity and Customer Obsession. In the coming 5 years, we plan to further enhance our business and make investments in the area of technology, new product development, and customer service to ensure we journey together to help our customers realise their real value and financially protect their future”.
Rajan Pental, Senior Group President and Group Head – Branch & Retail Banking, YES BANK, said, “Strategic partnerships and long standing relationships continue to be the mainstay at YES BANK and we are pleased to celebrate this milestone with Max Life Insurance. We are confident that our synergies will not only amplify our reach but also enhance the overall customer experience. Together we will continue to explore more opportunities and remain committed to providing holistic financial planning solutions to our clients.”
The companies began their exclusive partnership journey in February 2005, with a core commitment towards securing the financial future of their customers. Having started the journey by securing lives of the branch banking customers, the partnership has over the years expanded across several new banking verticals including business and rural banking services, which has offered customised solutions to more than 2.5 lakh customers across each and every touch point with the Bank.
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