Mzaalo, a gamified video and entertainment ecosystem, announced that it has formed a strategic partnership with Jio to deliver digital entertainment to underserved audiences throughout the rural India.
Through this partnership, Mzaalo’s premium content catalogue and rewards ecosystem will be available on Jio’s low-cost phones, and freely accessible for millions of rural Indians, most of whom are first-time internet users. 150 Mn+ low cost Jio phone users will be able to enjoy Mzaalo app’s premium library of 12,000+ content including the best of Bollywood movies, regional cinema along with original series, music videos and earn rewards across 600+ brand partners, the statement said.
In addition to this partnership, Mzaalo has also been chosen to join the Jio Developers Build for Bharat Growth Pad Program. As a member, Mzaalo and its community will receive special program benefits like first market access program, year-round technical support from Jio, an exclusive community of leaders for mentorship within Jio’s rich leadership ecosystem, JioAds credits, tools and services, training on Jio Developer Tools, and more, the statement added.
Commenting on the partnership, Vikram Tanna, COO, Mzaalo said, “As internet penetration grows deeper across India, there is a growing demand for quality online video streaming content. We are thrilled to partner with Jio to offer our premium content and rewards ecosystem across 150 mn+ JioPhone users in Hindi and 9 Indian languages. The collaboration with Jio enables us to expand our digital footprint and democratize digital entertainment for the Indian hinterland.”
The Indian hinterland – the remote parts of the country comprise about 65% of India’s population, nearly 900 million people. While mobile services have reached this population, it is not as widespread as it is in the urban cities. This partnership between Mzaalo and Jio will provide a new opportunity for hundreds of millions of Indians who have not had access to the mobile phone economy, the company said.
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