Sher Singh (http://www.shersingh.com/) has announced the appointment of Mr. Shyam Sukhramani as its Chief Merchandising and Marketing Officer. Shyam has over 17 years of rich experience in the retail and fashion industry and, most recently ran the Global Fashion Jeans business for Levi Strauss & Co based out of its headquarters in San Francisco. Shyam moved back to India to join the Sher Singh leadership team after a long and successful career at Levi’s, including over 15 years in India. Shyam joined Levi’s in 1995 and was instrumental in building the brand in India prior to his move to the Global HQ in SF.
"I am excited to build Sher Singh as a Global Brand. India has a phenomenal tradition in textiles and apparel, it is about time that India has its own Global Lifestyle brand. Brand to Consumer e-commerce is relatively nascent in India and a great starting place for Sher Singh. This will develop into a vibrant space in the near term and a great way to reach aspiring consumers with limited access to branded apparel." said Mr. Shyam Sukhramani, Chief Merchandising and Marketing Officer, Sher Singh.
"This is an extremely exciting development in our company’s evolution, and continues the unique corporate USP of bringing the world’s top Indian talent back to India to help add critical experience to the development of the burgeoning global e-commerce market" said Mr. Sunjay Guleria, CEO and co-founder, Sher Singh. He further added, "As we focus our complete attention on building the world’s first great global Indian lifestyle brand, we continue to strengthen our leadership team to ensure we have the right foundation as we grow internationally. We believe Shyam’s in-depth retail knowledge in the marketing and branded merchandising domain will enable him to have a significant impact on the success of the Sher Singh brand."
"Shyam brings a unique mix – a global perspective and building a Global brand very successfully in India" said Prashanth Prakash, Partner Accel India. "He knows what it takes to build a long-term sustainable global brand and will be an asset to build out Sher Singh’s merchandise and marketing platforms for the Globe".
With experience spanning more than 20 years, Shyam was responsible for marketing the Levi’s brand in India, Sri Lanka, Nepal and Bangladesh. He had been successively promoted within the organization, to manage a variety of portfolios including launching Levi’s Sykes and Dockers San Francisco in India.
Shyam is a graduate in Chemical engineering from Bangalore University, with a major in Biochemical engineering.
About Sher Singh: Sher Singh is an online lifestyle brand launched on August 15, 2011 as a collaboration between global design experts from New York and New Delhi. The company has offices in New York City and New Delhi, and has raised nearly $20 million USD from some of the world’s leading investors, including Accel Partners, Tiger Global Management, and Helion Venture Partners. The company is also supported by a number of seasoned investors and advisors from around the world, including executives from Google, Facebook, and Armani, to celebrities like cricketer Zaheer Khan, supermodel and actress Lisa Haydon, and model/actress Sushama Reddy.
Source: IndiaPrwire.com