Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, today announced its acquisition of W12 Studios, an award-winning digital design studio based in London. This the first acquisition of India’s largest IT services company in about four years.
The company, however, did not disclose the financial details of the deal.
This move of TCS is similar to Accenture’s, which has bought a slew of companies in the space and its digital marketing business brings in about $8 billion in revenue a year. Its competitors in the industry, Cognizant, Infosys, and Wipro have all made acquisitions in the area.
W12 Studios was started in 2012 by Fabian Birgfeld, Chief Executive Officer, and Michael Albers, Chief Creative Officer. The firm will retain its current name, branding, and location in London’s historic Metropolitan Wharf in Wapping. The two co-founders will continue to lead W12 Studios and maintain their current roles.
W12 Studios will be part of TCS Interactive, further strengthening that already impressive array of creative and experience services it offers.
“Enhancing the customer experience is at the heart of our customers’ Business 4.0 transformation journeys. Over the years, we have invested in state-of-the-art design studios, content studios, design labs and distributed Agile engineering centers staffed with cutting-edge multidisciplinary talent to help them in these journeys,” said Krishnan Ramanujam, President, Business and Technology Services, TCS. “With its bold, provocative and visionary approach to design, W12 Studios adds to TCS Interactive’s portfolio of services as it helps the world’s leading brands innovate, create and deliver unique digital experiences across the entire user journey.”
“We’re very pleased to become part of the TCS team,” said Fabian Birgfeld. “With the power of TCS behind us, their global reach and track record of delivering exceptional user experiences, we have the opportunity to work on an even larger scale than ever before, expanding into industries and serving new clients with an enhanced offering.”
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