Tag: Automotive Research

NielsenIQ and J.D. Power Enter Strategic Alliance to Bring Automotive Research to Major Growth Markets

NielsenIQ, a provider of global measurement, and J.D. Power, a provider of data analytics and consumer intelligence, has announced their intent to launch a multinational strategic alliance to bring automotive customer experience studies and deep auto industry data analysis to major growth markets such as India, Southeast Asia and the Middle East. “Drawing on the…