Tag: Rockstar acquisition

PepsiCo to acquire energy beverage maker Rockstar for $3.85 bn

PepsiCo, Inc. announced that it has entered into an agreement to acquire Rockstar Energy Beverages, the popular energy drink maker, for $3.85 billion. “As we work to be more consumer-centric and capitalize on rising demand in the functional beverage space, this highly strategic acquisition will enable us to leverage PepsiCo’s capabilities to both accelerate Rockstar’s…