Generation Z
Generation Z (Gen Z) defines the generation succeeding the millennials. With the new batch of talent entering the workforce, its imperative that the workplaces are prepared to ensure that their relationship with Gen Z talent is meaningful.
While human psychology at a basic level still aligns with the Maslow’s hierarchy of needs, every generation entering the workforce has their own needs and expectations from the employers. The new generation is more aware – there is a sense of entitlement, a perceived sense of value that they deserve, as well as value they can create. Some of these perceptions and expectations may be highly misplaced, however, employers must be prepared to ensure that they are able to attract the best and retain the best from among the Gen Z talent.
What GenZ expect from their professional life?
A simple answer to this could be – flexibility and independence. Added to this would be the need for respect, learning and growth. As per “How to Be an Employer of Choice for Gen Z” survey of 3400 Gen Zers across geographies – by Workforce Institute at Kronos – while Gen Z looks for flexibility, they are also keen on stability – “One in 5 Gen-Z’ers say they want a consistent and predictable schedule (21%) yet also expect employers to offer flexibility (23%).”
If we carefully think over these expectations, these have been the top expectations of millennials, and Gen-Xers as well, however, the way the world of business, industry, and workplaces have evolved over the years – these are now emerging as some “basic” expectations, rather than a “good to have” for the earlier generations.
For the Gen Z – employers that value them, their time and their needs are the preferred ones. And for any business – happier workforce could translate into a more productive workforce, it makes sense for businesses to keep a tab on the expectations of Gen Zers.
What else does Gen Z want?
Everyone wants financial rewards, benefits, and career growth, Gen Z is not behind on these expectations. However, there is more to their expectations:
Openness, transparency and communication
GenZ looks for a work environment that reflects openness, communication and transparency. This is an aware and empowered generation, brought up in the digital era, with technology and answers at their fingertips. They prefer collaboration, opportunities to learn and opportunities to explore possibilities of learning and growth. They are eager to speak out – share their thoughts and value clear communication, feedback about their performance and are keen to adapt and change for the better. The openness, transparency and communication need to reflect in the physical workplace (seating, space, office layout) as well as in the work culture and how people interact at the workplace.
Flexible work environment & work schedules
A key factor while choosing a new job, is flexibility. GenZ in more inclined towards the job which gives them flexible work hours, as well as flexible work environment. They value their personal time, personal life and expect that their workplace allows them time and opportunities to enjoy a better work life balance. The 9 – 5 schedules may be a bit too much for most of the Gen Z. Also, a full day or a week tied to a work desk may again be a red flag. They want a balance between professional success and personal fulfillment.
Early start – internships, and gig assignments
The new generation is keen to start early. They are exposed and are aware and they understand that the key to learning is by doing. For last few years, we have seen many students pursuing professional internships immediately post completion of their high school. This is a great talent pool for many businesses that can leverage their skills.
Learning, skill enhancement & diverse experiences
GenZ is open to learning, and skill enhancement. As some of them start at workplaces quite early, they expect their employer to allow them to complete their education and provide need-based time off to enhance their skills through various courses or skill enhancement programs. The youngest members of the workforce are hungry for more knowledge and expect clear guidance to help them build their careers. GenZ doesn’t want to be confined to the cubicles their whole life and wish to experience variety and experience diverse set of assignments focused on their learning and growth.
Bosses & supervisors who are supportive
This generation is looking for mentors in their bosses and supervisors, who can go beyond the regular practice of giving orders, assigning tasks, and conducting reviews. They are interested in leadership that helps them grow professionally.
Cool workplaces
Start-ups, and cash rich tech companies and others who learnt from these have made cool workplaces the new normal. Gen Z have grown up seeing Google, Airbnb, and other fancy office pictures on their social media feeds. For them, the new normal is a cool and happening workplace, with play areas, chill out areas, fancy cafeteria, free coffee, gym, etc. These are the good to haves – however, quality of work and learning is important as they understand that their work and learning will help them with their next career move.
Gen Z is more focused on their personal growth and want to feel important. This generation is purpose driven and thoughtful. They are looking at their career growth with a unique and clear sense of how they want their career and professional life to unfold. Gen Z understands that the employer employee relationship is transactional and not an emotional one. They know what they want, and they will stick to the job if they get what’s due to them, and if they find a nurturing environment.
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