Date: February 03 – 08, 2020
Despite a diminishing share in the India’s GDP, contribution of agriculture sector (about 17.3%) to Indian economy is nearly three times the world’s average (approx. 6.1%). India accounts for nearly 7.7% of total global agricultural output (with world rank 12). About 60% of India’s population lives in villages, and a majority of rural households depend on agriculture and related activities for their livelihood. No wonder that the sector is still the largest employer in India’s economy, and continues to play a vital role in driving India’s economic growth. Over the years, agriculture best practices have transformed dramatically from traditional farming to sustainable agriculture ecosystem development. Managing such an ecosystem effectively needs a holistic approach that encompasses the agribusiness value chain end-to-end. For example, low productivity remains a perennial issue with lack of production planning, defragmented supply chain, and inability to exploit the benefits of modern technology to take more informed decision. Marketing remains a major bottleneck despite several initiatives including development of online marketplaces. Although government policies are in place to launch long-term irrigation funds, the progress of implementation is significantly low. According to Organization for Economic Cooperation and Development (OECD), the combination of market regulation and infrastructure deficiencies leads to a price depressing effect on the sector. An in-depth understanding of marketing, pricing, and effective communication to farmers are essential to avoid any price collapse. In case of any financial distress due to natural calamity or market situation, effective implementation of farm insurance and financial support is desired. In short, apart from natural factors that go beyond human control such as lack of rainfall, management and leadership play a pivotal role in ensuring success of today’s agribusiness.
Program Objectives:
This programme is aimed at sensitizing the agribusiness stakeholders about the growing strategic and tactical roles played by the management principles and techniques in modern agriculture business and thereby helping them better appreciate the scope and applicability of these best practices in their own organizations. The content targets:
• To provide participants with essential aspects of management techniques and concepts related to agribusiness
• To share the successful and innovative agribusiness models practiced by established firms for replication and wider outreach
• To make participants acquainted with the best practices in agribusiness management in respect of procurement, operations, marketing, sales, supply chain, technology support, information systems, and financial models
• To equip participants with techniques to evaluate and select agribusiness projects/ventures, and to manage and monitor those projects/ventures
Coverage:
• Management Principles and Strategy in Agribusiness
and Market:’
• Sustainable Agri-business Value Chain
Management and Development
• Agri-economics & Agri-business Organisations
(Business Environment)
• Agribusiness Strategies and Leadership
• Agriculture and Agribusiness Consulting
• Agribusiness Entrepreneurship/ New Venture
Planning in Agribusiness / Management of
Innovation in Agribusiness
• Developing insights in Operations and Supply Chain
related issues in Agribusiness:
• Logistics and Supply Chain Management in
Agribusiness (Agri Warehousing)
• Agribusiness Project Management
• Quality Management in Agribusiness
• Leveraging and managing technology in
Agribusiness:
• Digital Agri-business Transformation
• Big Data Analytics for Food and Agribusiness
• Marketing principles in Agribusiness:
• Agricultural Markets and Pricing/ Agricultural
Futures and Option Markets
• E-commerce & M-commerce/ Social Marketing
• Marketing Models for Agribusiness/ Rural
Marketing / Consumer Behaviour for Food
Products and Services
• Sales and Distribution Management for Agriculture
• Impact of policy and regulatory framework in
Agribusiness Management:
• Government Systems, and Agricultural & Food
Policy (Public Policy)
• Understanding agribusiness insurance
• Understanding financial management for
Agribusiness:
• Agri-business Costing and Accounting (Business
Valuation)
• Agricultural Finance/ Micro Finance Management/
Rural Financial Services
• Risk Management in Agribusiness
Venue: Management Development Centre (MDC), IIM C Campus
Participant Fees: Residential (R): ₹ 95,000/-
Non-Residential (NR): ₹ 10,000/- less than the Residential fee
Taxes and surcharges extra, as applicable.
Contact Information:
CMDP Office
Management Development Centre (MDC)
Indian Institute of Management Calcutta, Diamond Harbour Road, Joka, Kolkata – 700 104
Phone: +91 33 7121 6000-01 (Extns: 6012/6005)
Email: program_mdp@iimcal.ac.in Weblink: https://www.iimcal.ac.in/mdp/mdp-calendar
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