MDP: Strategic Management of Innovation – January 2020

Date: January 20 – 22, 2020

Indian firms lag behind their peers in innovation-related capabilities. As India seeks to grow rapidly over the next several years, Indian firms need to ramp up their level of innovation. In this program, we examine how to build and sustain innovation-related capabilities.

Program Objectives: Increasingly, innovation has become one of the critical drivers of competitive advantage. Firms that innovate have high profitability, high growth rates and higher chances of survival. Despite the well-known benefits of innovation, firms find it difficult to be truly innovative. In this program, we examine the dynamics of innovation, systematic processes for successful innovation, strategic aspects of innovation, and how to build and sustain innovation-related capabilities. In addition, we will dwell on the institutional antecedents of innovation and its intertwining with competition.

Coverage:

  • Types and sources of innovations
  • Disruptive innovations
  • Open innovation
  • Business model innovation
  • Frugal innovation
  • Battles for technology standards and design dominance
  • Appropriating the value of innovation
  • Organizing for innovation
  • Mastering innovative skills
  • Design thinking
  • Innovation in emerging markets

Venue : IIMB Campus

Programme Fee and Payment

INR 1,00,500/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Contact Information:  Bannerghatta Road, Bengaluru-560076, India
Phone: +91-80-26993264/3475
Email: openpro@iimb.ac.in

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