Date: 9 – 11 December 2019
India and China are the biggest luxury brand markets in Asia. Indians are steadily acquiring means and taste for luxury. We intend to examine the major future trends that will shape the evolution of the luxury business in India. This programme will enhance understanding necessary to manage luxury products and services.
Program Objectives:
The programme is for the following audience:
- Entrepreneurs managing (or desirous of starting) luxury or lifestyle businesses and brands.
- Startups creating products/services in the consumer space targeting luxury or lifestyle consumers.
- GMs and Senior managers of consumer brands targeting luxury or lifestyle consumers.
The program goal is to impart the tools, techniques, and strategies to manage and grow luxury or life brands. The program will cover the following topics:
- Understand how to make business decisions relating to creating a luxury or life style brand,
- Create a profile of the luxury of lifestyle consumer and their buying behavior.
- Understanding the value chain of luxury/lifestyle brands,
- Their digital disruption,
- Managing pricing decisions,
- Managing the profit potential of luxury or lifestyle businesses,
- Managing distribution channels.
Coverage:
- Managing profitability of luxury/lifestyle businesses.
- Creating and growing new businesses/startups in the luxury/lifestyle space.
- Implementing the digital eCommerce opportunity for luxury and lifestyle business
- The emerging direct-to-consumer opportunity for creating new luxury/lifestyle businesses based on Indian heritage and craft, and take that to the world.
Venue : IIMB Campus
Programme Fee and Payment: INR 1,00,500/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Contact Information:
- Bannerghatta Road, Bengaluru-560076, India
- Phone: +91-80-26993264/3475
- Email: openpro@iimb.ac.in
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