Gupshup has launched a two-way communication and interactive messaging solution. This will help enterprises, without having to download an app, to send customised commercial SMS using images, audio, videos, documents etc.
“The SMS industry is evolving into a more advanced platform for enterprises who want to offer a personalised, interactive and conversational experience to its customers. Enterprises using Whatsapp Business have access to advanced messaging features, but those using SMS do not. GIP solves that problem by enabling enterprises to enhance their SMS messaging as well at inexpensive price,” Gupshup CEO Beerud Sheth stated to Economic Times.
Gupshup is a messaging platform that has on boarded over 225 enterprises for WhatsApp Business with volumes for notifications and customer engagement and also enables early access to new product features.
Gupshup’s platform with over 4.5 billion messages per month and 270 billion+ messages overall has also helped Gupshup enable WhatsApp for Business for various enterprises across multiple verticals including banking, e-commerce, retail, insurance and travel. Gupshup’s Single API solution for 30+ messaging channels has enabled businesses to integrate 1-way and 2-way messaging on WhatsApp with fall back to SMS connectivity in over 225 countries with multi-channel auto routing option.
-AK
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.