MoEngage, the insights-led customer engagement platform, has been named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.
MoEngage’s omnichannel platform enables organizations to communicate with customers via various channels such as push notifications, email, SMS, website, social media, WhatsApp, and more. The platform empowers enterprises to build deeper customer relationships and increase engagement by providing personalized, relevant, and timely communication to each customer across all channels, the statement said.
“We believe this is a testament to our commitment to meeting the demands of enterprise customers by prioritizing omni-channel use cases and expanding our global go-to-market focus. The past two years have seen a dramatic shift in the significance of omni-channel marketing in relation to customer engagement strategies for consumer brands. We remain devoted to building new capabilities, furthering integrations, and bolstering our local support to help brands stay connected with their customers across a multitude of channels and touchpoints,” said Raviteja Dodda, CEO and Co-founder of MoEngage.
The IDC Marketscape study looks at solutions that are explicitly focused on marketing campaign management, specifically omni-channel outreach. Marketers should leverage this study as a starting point for short-listing vendors (or introducing new considerations) but should test individual solutions based on their specific use case requirements, as per the statement.
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