Motif India (an integrated communications agency headquartered in Mumbai and with offices in Israel and UAE) is helping Ed-Tech Company Tech Avant-Garde (Microsoft’s ISV and Global Partner in Education) with an outreach programme for schools in India.
As sole marketing agent of Tech Avant-Garde (TAG), Motif India team will reach out to and connect with Trustees, Principals and Management of schools across India to empower them to transform and become a CARTE BLANCHE graduate school in a Connected Learning Community (CLC).
Eddna Samuel, Director, Motif India, says, “We are proud and privileged to partner with Tech Avant-Garde, which started the record-breaking Knowledge L’avenir Conclave (KLC) webinars in association with Microsoft, Knowledge Key Foundation, LYCEE Corp, Efeeonline and Roshini Social Schooling. TAG trained the largest congregation of teachers (5,000) took a first-of-its-kind test and 3,950 of them became Microsoft Innovative Educator (MIE) certified digital classroom teachers in a single day! The task is yet to be done as lakhs of teachers from thousands of schools having a student population in crores need to be boarded on to the digital classroom bandwagon! Motif India has taken up this challenge to make a positive difference to India and its educational scenario.”
Ali Sait, CEO, Tech Avant-Garde (TAG), adds, “Digital Transformation in India is a USD 102 Billion markets, we are the forerunners in Digital Transformation of education in India and worldwide. We are happy to find the right MARCOM partner in Eddna Samuel of Motif India, who’s extraordinary connect in the communication industry and knowledge of different facets of marketing has given us an unfair advantage. We have entrusted our truly revolutionary product Efeeonline to Motif India to launch and market. Using BBPS on Efeeonline platform fees could be paid from anywhere, any place and on any device. BBPS on Efeeonline platform is a very big advantage to the education segment, the parents can benefit from multimodal payment such as Cash, Cards (Credit, Debit & Prepaid), IMPS, UPI, Aadhaar Enabled Payment System (AEPS), Internet Banking & UPI, and Wallets. The school fee will be available on 70 banking channels and 10 digital channels. It is just one-step onboarding process without complication.”
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