MyyTake and Rhiti Sports have entered into a partnership to expand sports ecosystem.
“India has an unlimited talent pool. Our experience in identifying and managing sporting talent will help us raise the bar of Indian Sports,” said Chairman and Managing Director of Rhiti Sports – Arun Pandey.
Founder and managing director of MyyTake Group – Saurav Banerjee said, “Our focus will be to keep pushing the envelope on popularizing sports in India, at every level. Talent discovery will happen by providing on-ground and online resources around, and in support of the sporting biosphere.”
Leveraging technology through AI, ML, and Games; MyyTake wants to disrupt and innovate new media formats and their consumption to enhance interactivity among users, create online communities and user-generated content.
The team has over 20 years of experience in creating and monetising nation-wide campaigns, IPs and platforms: Mission Paani (RB-Harpic), Greenathon (Toyota), Save Our Tigers (Aircel), Support My School (Coca-Cola), Our Girls Our Pride (Vedanta), Jeene Ki Aasha (Gates Foundation), Health4You (Fortis), Swasth Immunised India (Serum Institute of India), Button Dabao Desh Banao (RP-Sanjiv Goenka Group), University Cricket Championship (Toyota, MRF, Coca-Cola), Marks for Sports (Nirmal), Banega Swachh India (RB-Dettol), Girl Rising (Vodafone Foundation) and OYO Games (OYO Rooms) for large media networks and brands.
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