Network18 Group, a multimedia conglomerate based in India, has adopted innovative cloud-based solutions and workflows for its content production and distribution. In line with the Cloud philosophy, its digital video production process has shifted to the cloud and on this they are partnering with Grabyo.
Network18’s digital news teams use Grabyo’s platform to clip, edit and distribute video content from its broadcast news channel feeds using just a laptop or PC, delivering clips in high-definition to multiple social and digital platforms simultaneously.
Network18 has more than 70 television channels in India and outside including strategic partnerships with media firms such as Viacom, CNBC, CNN, A+E Networks and Forbes.
“We are always looking to innovate and adopt exciting solutions to gain efficiency in our workflows and are excited about partnering with Grabyo and growing the potential of our digital and social channels,” commented Rajesh Sharma, Vice President Tech & Ops, Network18. “Our mission is to provide a diverse range of media services to consumers and using Grabyo solution, we have been able to roll out an efficient, robust and scalable news offering across social media. Their approach to strengthen their cloud platform aligns with ours as we expand our digital presence and deliver the very best quality content to digital audiences everywhere.”
Grabyo’s cloud-based platform allows Network18’s content teams to work fully remotely and collaborate on content from anywhere in the world. Taking advantage of cloud technology in video production, Network18 will be able to flexibly scale its production and distribution to meet the changing demands of its audiences.
Network18 currently claims to attract over 700 million viewers on its TV channels and over 100 million digital viewers per month. By partnering with Grabyo it hopes to grow its digital presence to offer a multi-content offering to consumers.
“It’s a transformative time for media services in India and Network18 continues to expand and optimize its approach to audiences consuming content on multiple platforms,” adds Elliot Renton, EVP & Head of Asia Pacific at Grabyo. “With the growth of full-scale simultaneous online streaming by television stations and the rapid increase in live production and online distribution of video content in India, we are excited to deliver the benefits of our cloud technology to Network 18.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.