NorthShore Care Supply, a US-based company that provides high-absorbency adult diapers, youth diapers, bladder control pads, guards and waterproof bed pads, announced that it has named Dhiraj Rustagi to the newly created position of Vice President, E-Commerce and Marketing.
In his new role, Rustagi will lead the effort to expand the reach for the leading direct-to-consumer premium adult diaper brand in the US. His responsibilities include implementing E-commerce strategies, managing customer acquisition and retention as well as increasing market share across incontinence product lines and consumer segments. In his role, Dhiraj will also identify new growth vehicles and strategies to meet sales and profit goals.
“Dhiraj is a welcome addition to our NorthShore team, as he brings experience in launching and leading global digital strategies and CRM platforms,” says Adam Greenberg, NorthShore’s president and founder. “As we implement new growth initiatives, Dhiraj’s leadership and extensive experience will help us continue to build our marketing capabilities and E-Commerce business while building NorthShore® into a global, omnichannel brand.”
Dhiraj brings nearly 20 years of global digital and E-Commerce leadership experience to NorthShore.
Prior to this role, Dhiraj served as director of Global Digital Strategy and CX for Omron Global where he oversaw global digital strategy, digital/E-Commerce implementation and digital customer experience enhancements for the leader in industrial automation and health care. Prior to Omron, he worked at Mead Johnson Nutrition as a global digital product and strategy owner, during which he launched a new global digital experiences platform, including direct-to-consumer shop for leading baby formula brand Enfamil.
Dhiraj will be in charge of setting the strategic and tactical direction for NorthShore.com and digital operations for the NorthShore brand.
–AN
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.