Firmenich, a privately-owned fragrance and taste company, has announced the appointment of Patrick Salord to Vice President of Creation for its Taste & Beyond division, effective immediately.
“I am very excited for this opportunity to build upon the amazing legacy and talent of Firmenich’s Creation Community,” said Salord. “I am passionate about maximizing the role and impact of our Flavorists. I look forward to growing capabilities and developing digital tools that will empower us to explore new boundaries of creativity.”
As Creation VP, Patrick will establish the Taste & Beyond Creative School as an industry benchmark and develop the career paths and future capabilities of Firmenich’s Creation Community, with a focus on key strategic growth areas within the food and beverage industry, including plant-based proteins and natural and clean label solutions.
“Our Creation Community is at the heart of our business and our Flavorists are key to enabling our ambition to lead in diet transformation,” said Emmanuel Butstraen President, Taste & Beyond. “Patrick’s experience transforming our Naturals Platform fruits tonality, and his leadership developing numerous superior natural ingredients and clean labels solutions, will be a huge advantage in enabling us to meet evolving consumer needs with an accelerated pace of innovation.”
“We are very excited to have Patrick take on this integral role,” added Amaury Roquette, VP Naturals Platform, Creation and Portfolio. “I am confident that his unique combination of know-how, energy and vision, along with his deep customer understanding and collaborative approach will serve him very well and help to drive even greater impact within our business, while harnessing and developing the outstanding talent of our Creators.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.