Limelight Platform has announced that Leon Hudson has joined as Managing Director, Asia Pacific.
He will enable the Canadian-based market provider to support its growth in the region, beginning with Australia, New Zealand and Singapore.
Chief Executive Officer Terry Foster explained that the decision to appoint an MD in the region arose from Limelight’s strategic planning sessions in early 2021. The chosen strategy aligns with the needs of its long-standing global client base.
“Hudson is a 20-year Martech veteran with a track record of success, including over 15 years in leadership roles across the Asia Pacific region,” said Foster. “His experience will be invaluable supporting our global client base which is rapidly growing in the region.”
“There has long been a disconnect between online and offline marketing; Limelight helps bridge the gap,” said Hudson. “With a contactless consumer journey, personalised communication, and numerous safety-related features, the platform’s latest version is ready for the post-lockdown rebound.”
Limelight Platform is a resource for experiential marketing return on investment, live event data and insights. The all-in-one platform allows marketers to create, manage and measure experiential marketing campaigns and live events.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.