Hashtag Orange, a marketing and advertising firm, has announced the appointment of Rahul Rautela as creative director. He will report to creative chief of Hashtag Orange – Gaurang Menon.
“We’re excited to have Rahul back on board with us as Creative Director on some key businesses. With our new vision and a slew of recent account wins we’re sure Rahul will play a key role in adding strength to our team with his experience and track record. The added benefit of this being his second stint with us is that the integration will be seamless,” said Menon.
Speaking on the announcement, Rautela said, “Coming back to Hashtag Orange is like homecoming. The way the organization has grown in the past few years has been phenomenal and I am honoured to be a part of it again. In this timeline, creative communication has moved beyond the traditional mediums and platforms, with technology as a key asset. We have to find new and innovative ways to make a brand reach out to its customers and that is the challenge I want to take on at Hashtag Orange. It will be fun working with some old and fresh faces.”
Mukesh Vij, Hashtag Orange founder, added, “We are delighted to welcome back Rahul to lead copy and content team. Rahul played an important role in his first inning, helping the company to establish creative strength. Rahul is a talent we believe will help us in creating more magic. I am looking forward to his second innings with us.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.