Rakuten Advertising announced that Anthony Capano has been appointed Managing Director for North America and that Rakhee Jogia will succeed Capano as Managing Director at the international.
Capano and Jogia will focus on growing the global leader in performance marketing and advertising through unmatched strategy and customer service, technological innovation, inventory expansion and strengthening partnerships with brands and publishers around the world, the company said.
“Anthony and Rakhee have enabled significant growth for our advertiser and publisher clients around the world. Their extensive experience in creating new, additional revenue opportunities will continue to position us as the best partner for marketers looking to reach new and global audiences, ”said Jeff Wender, Chief Financial Officer of Rakuten Advertising. “Anthony’s inspiring leadership style and his deep expertise in performance marketing and media will help us achieve our ambitious growth strategy in North America. Rakhee’s emphasis on developing business and publisher relationships will allow us to deliver the highest level of service and strategy to our global partners. “
In his new role, Capano will create new opportunities for brands through further integration of Rakuten Americas properties, expansion of the company’s publisher network and identification of new areas of innovation.
“We have always believed that effective advertising requires more than technology. True success is achieved by combining technology with the partnerships, service, scale, knowledge and global reach of a world-class advertising ecosystem, ”said Anthony Capano . “We are heavily invested in the advancement of technology and the evolution of the advertising industry. I am honored to be part of a great leadership team and dedicated to advancing the revenue-generating value of performance marketing and strategic media influence. “
As Managing Director International, Jogia will oversee the EMEA, LATAM and APAC markets for Rakuten Advertising, drawing on ten years of programming and affiliate experience within the company. . Over the past three years, Jogia has focused on international partnerships and most recently as vice president of publisher partnerships at the international level. While at Rakuten Advertising, she was named in the Top 100: The Drum “Digerati” and in the Top 50 Industry Playersfans by PerformanceIN, and was shortlisted for the title of AdPersonality of the Year in ExchangeWire “A to Z of. Women in AdTech T.”
“I am excited to have the opportunity to drive our clients’ business goals and growth plans, especially as we continue to help them navigate a rapidly changing market,” said Rakhee Jogia. “We are proud to deliver excellence around the world and we will look inward to strengthen and develop our people so that they can excel in their roles and guide our brands and publishers through the time of economic recovery. to come up. To that end, we plan to launch new initiatives that will help businesses, at every stage of their growth journey, take full advantage of the combined power of brand and performance marketing. ”
Capano will be based at the company’s headquarters in San Mateo, California and Jogia will have its office in London.
Rakuten Advertising connects leading agencies, brands and publishers with active and engaged consumers around the world.
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