Interactive Avenues has roped in Sahiba Sachdev as the media head for its north and east operations. Sachdev comes in from PHD Media, and will be based in Interactive Avenues’ Gurugram office.
In her new role as the media head of north and east, Sachdev will be responsible for driving the entire media practice for the region.
Sachdev has over 11 years of experience in the industry ranging from consulting/strategy, content and e-commerce. She has also co-authored several reports with Kantar Millward Brown and Mobile Marketing Association India.
“The Digital Ecosystem has been put on a very fast acceleration post COVID and more brands are in the process of digital transformation than ever before. Sahiba is a seasoned Digital Professional and her multi-faceted experience is going to add immense value to our Paid Media craft in the North & East regions. I am delighted to have her on-board and wish her success”, said, Harish Iyer, executive vice president, Interactive Avenues – A Reprise Network Company.
Commenting on her new role, Sachdev said, “What attracted me to Interactive Avenues was their philosophy of integrating all the digital brigades to narrate a holistic business story for its clients. I am looking forward to working with a great team and an exciting roaster of cross-category clients; continue building the already strong media prowess; drive a data-driven philosophy; and also learn new things during my journey.”
Sachdev has a bachelor’s degree in journalism from Dublin University and a dual Masters in Advertising/PR and English Literature. She started her career as a journalist writing for The Times of India and Retailer magazine and then progressed to the corporate marketing and B2B research role as a content lead at Octane Marketing.
She then worked with Group M, where she led consumer insights and strategy at Madhouse and then grew into a core integrated media planning and buying role with Essence working on the Google Business. At her last stint with PHD Media (Omnicom Group), she led, key businesses like VIVO and Royal Enfield. She has worked with brands like Vivo India, Google, Royal Enfield, Airtel, Perfetti Van Melle, and Pepsi in the past.
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