Starcom has announced the appointment of Niti Kumar as chief operating officer. In the new role, she will oversee revenue growth, client deliverables, and new business development across the offices of the agency.
She will be reporting to chief executive officer at Starcom India – Rathi Gangappa.
Rathi said, “I believe that there is immense growth potential in the market today, especially considering the shifts we are likely to see in consumer and work place habits in a post- pandemic era. This is the right time for Starcom to recruit the right talent, drive future-focused capabilities and to grow the agency’s business through innovative and organic streams.”
Prior to Starcom, She was Penguin Random House India’s senior vice president, where she led marketing and managed digital and data initiatives.
Niti has managed media investments & strategy for various businesses like Shell Plc, Mars Wrigley, Makemytrip.com, Amway, Gillette and Reckitt Benckiser, among others.
She said, “I’ve always believed in the power of communications to influence a brand’s business impact and their relationship with consumers. Starcom has a diverse and interesting portfolio of clients, and I’m looking forward to working with them to drive more value, innovation and effectiveness for their media investments while also using the agency’s unique offerings to grow and strengthen the teams and the business.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.