Viacom18 has announced the appointment of Vivek Mohan Sharma as head of branded content. In the new role, he will be reporting to head of network sales at Viacom18 – Mahesh Shetty.
Speaking on the appointment, he said, “Brands today are looking at creating moments and mindshare that stays with the audience for long. Branded content acts as the bridge, bringing in solutions that truly connect the brand with its consumers in an engaging and effective manner. I look forward to drive value, innovation and overall growth in my new role at Viacom18.”
Prior to Viacom18, Sharma was the senior business director and head of digital business at Mirchi.
Mahesh Shetty added, “Branded content has the potential to bring forth this differentiation and connect with audiences in a more engaging and emotional capacity. With his versatile experience in leadership roles across industries, Vivek is best poised to bring collaborations across our brand offerings and create unique propositions for our clients that are relevant and result-oriented.”
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