Direct selling business, Amway has announced an investment worth Rs 150 crore for digital and automation transformation.
The company stated – “Digital is the most heavily invested function at Amway. The company has announced an investment of Rs 150 crore in India to boost manufacturing automation, home delivery and to strengthen its digital capabilities. With this investment, Amway India aims to improve its reach and an unparalleled user experience of direct sellers and consumers.”
Chief Executive of Amway Anshu Budhraja said that Covid-19 pandemic acted as a catalyst and helped in the smooth transition of business from hi-touch to hi-tech. Activities like online shopping, social campaigns and engagement through social communities is on a rise due to the pandemic, he added.
The company plans to use the investment to strengthen its digital capabilities, to enhance its manufacturing automation and home delivery.
–AK
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