AppTweak, an App Store Optimization (ASO) platform driven by data science, has announced a $22 million investment in Series B funding from early investor Media Group Rossel.
AppTweak intends to use the funds to strengthen its international presence, notably in APAC and EMEA, expand its app marketing platform and broaden its managed services.
Launched in 2014, the Brussels-headquartered company employs 50 people across four continents and counts more than 1,500 active customers from all verticals in over 70 countries.
“The track record of AppTweak is impressive. We are convinced that this investment will allow AppTweak to become a worldwide organization, and develop the best ASO tool for apps and games.” said Bernard Marchant, CEO of Rossel.
“Today marks a big milestone for AppTweak. We are ready to accelerate growth worldwide and expand our services. With offices in Brussels, San Francisco, Tokyo and Bengaluru, we aim to open at least two or three new locations this year and plan to build a global presence in the next three years. We are very excited to take this journey with Rossel who has supported us since the early stages.” added Olivier Verdin, co-founder and CEO of AppTweak.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.