BIGO Ads enters India’s mobile advertising market

BIGO Ads, a part of BIGO Technology, which has an average of 350 million monthly active users across its platforms, is launching its mobile advertising solutions in India.

BIGO Ads, from BIGO Technology, is an ads platform, providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo, the video and audio calling app with global monthly active users (MAU) of 210 million, and Likee, a short video creation platform with global MAU of 115 million. 

BIGO Ads utilizes cutting-edge machine learning technology, powerful Artificial Intelligence algorithms, comprehensive big data analysis, and processing capabilities to support branding and performance advertising solutions for advertisers. 

BIGO Ads announces that Ventes Avenues is to be the authorized reseller in south and west India. Ventes Avenues is a Mobile Media Company specializing in Mobile Performance and Mobile Audiences. Having worked with over 200 advertisers and their advertising agencies across campaigns to help them reach and engage with their audiences. 

Niloufer Dundh, Founder & CEO of Ventes Avenues says, “Ventes Avenues is delighted to partner with Bigo in India, we are honored to be chosen and have set up dedicated teams for both Likee and imo here in India. Likee and imo makes for a unique engagement opportunity for brands to explore. We are looking forward to new learning, new highs and doing path breaking work with BIGO here in India.”

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